As a grocery shopper, I have always enjoyed a good customer experience at Publix.
With business seemingly good and their stores always looking well maintained, Publix's current initiative to rebuild existing stores triggered my curiosity.
Why would a company undertake such a major investment when there isn't a readily apparent reason to do so?
Spokesman Dwaine Stevens helped me understand the company's philosophy.
"We embrace and perpetuate a culture of providing an environment that creates an extraordinary shopping experience for our customers on each and every visit."
He added, "A healthy and inviting facility enhances the shopping environment. Investments in people and real estate take priority in setting a 'point of difference' in the competitive landscape."
In other words, Publix isn't standing still. They are constantly looking for ways to improve.
Is it time for your nonprofit to consider a makeover?
Here is a seven-question 'points of difference' checklist to stimulate your thinking.
Publix offers an example of strategic thinking in action. Another valuable lesson provided by Publix is that successful companies don't sit on their success.
Successful nonprofits can't afford to sit on their success either.
What other questions would you ask to help makeover a nonprofit? Share your ideas below.