Mon, Sep 17, 2018 at 11:15AM

Is Your Nonprofit Due for a Makeover?

As a grocery shopper, I have always enjoyed a good customer experience at Publix.

With business seemingly good and their stores always looking well maintained, Publix's current initiative to rebuild existing stores triggered my curiosity.

Why would a company undertake such a major investment when there isn't a readily apparent reason to do so?

Spokesman Dwaine Stevens helped me understand the company's philosophy.

"We embrace and perpetuate a culture of providing an environment that creates an extraordinary shopping experience for our customers on each and every visit."

He added, "A healthy and inviting facility enhances the shopping environment. Investments in people and real estate take priority in setting a 'point of difference' in the competitive landscape."

In other words, Publix isn't standing still. They are constantly looking for ways to improve.

Is it time for your nonprofit to consider a makeover?

Here is a seven-question 'points of difference' checklist to stimulate your thinking.

  1. Regardless of how well your organization is doing today what action is needed to prepare for tomorrow?
  2. How long has it been since you have undertaken a process to update your strategic plan?
  3. Does your signature fundraising event need a fresh approach?
  4. Are you preparing for how your nonprofit will be affected by the dramatic generational shift now occurring?
  5. Major changes are being made that will impact programs receiving government funding. Will your nonprofit be in or out?
  6. Is your organization seeking new efficiencies, engaging in strategic partnerships, and creating a culture of creativity in order to grow capacity?
  7. Is your board meeting performance expectation? If not, what corrective steps are being taken? If so, how can you ensure desired results continue to be achieved?

Publix offers an example of strategic thinking in action. Another valuable lesson provided by Publix is that successful companies don't sit on their success.

Successful nonprofits can't afford to sit on their success either.

What other questions would you ask to help makeover a nonprofit? Share your ideas below.

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User Comments

Non-profit Makeover
A few more questions I might add to your excellent list, Hardy: 1) How do we create multiple revenue streams to sustain our impact into the future? 2) What is our market? How is it changing? Will there be clients, donors and/or customers for our organization in 10 years. 3) Are we chasing squirrels, rather than focusing on initiatives related to our core mission? How do we stay focused? Thanks for continuing this great blog.
Author: / Tue, Sep 25, 2018 at 3:20PM
Nonprofit Makeover
Thanks Vicki for adding these great questions that help expand makeover thinking!
Author: / Tue, Sep 25, 2018 at 8:35PM
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