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Take
time to review what has made you successful in the
past. Are you still executing those basic fundamentals?
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Every
dollar you get represents a choice between your cause
and some other worthy recipient. What influences a
potential donor to choose or not choose your
organization over another?
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If
your organization has been around for a while, are you
sitting on past success and reputation while your
competition has adapted to more effective marketing
techniques with updated message points that attract a
new generation of volunteers and donors?
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Do
you have an effective public relations and marketing
outreach effort underway that keeps you visible in
your marketplace?
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What
message are you communicating? Is it effective for
producing desired results?
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Are
you just asking for money and someone’s time or are you
finding a way to connect by communicating benefit and an
ability to meet personal needs related to volunteer
involvement?
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Successful sports teams and businesses study their
competition. Who else is doing the same thing you are
and perhaps doing it better?
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Why
are others having success while your organization
struggles?
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While
external influences are important, you must also look
for those internal shortcomings that are keeping you
from your fundraising and volunteer involvement goals.
If you aren’t getting the results you want from how
things are currently being done; then what changes are
needed?
